• USA Pavilion

    Date: 2012.02.05 | Category: National Pavilions | Tags: ,,,,,,,

    USA Pavilion

    The USA Pavilion is a mammoth gray steel structure meant to resemble an eagle stretching its wings in welcome. The pavilion presents a dynamic and emotional story that conveys four core concepts: sustainability, teamwork, health and the spirit of striving for success. The USA Pavilion is a mammoth gray steel structure meant to resemble an eagle stretching its wings in welcome. The exhibition tells the story of the American spirit of perseverance, innovation, and community-building in a multi-dimensional, hi-tech presentation. It presents the US as a place of opportunity and diversity where people come together to change their communities for the better.

    The USA Pavilion on a certain angle
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    The USA Pavilion on a certain angle

    The overall theme of the pavilion is “Rise to the Challenge.” In keeping with the Expo’s theme of “Better City, Better Life,” the challenges depicted will be creating environmentally sustainable communities, engaging in a healthy lifestyle and using technology to improve people’s lives. The pavilion showcases American business and technology, as well as culture and values, to foster stronger friendship between the American and Chinese peoples.

    USA Pavilion under construction
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    USA Pavilion under construction

    Highlight 1: Visual Parable without Dialogue

    The USA Pavilion features a show entitled “The Garden” – the story of a 10-year-old girl who envisages turning a vacant city lot into an urban oasis, working with her neighbors to make that happen. The movie – a visual parable without dialogue – includes plenty of computer-generated imagery and 4-D effects, like vibrating seats, mist and lightning. The girl’s passion and resolution has inspired her neighbors to work together to turn a dilapidated city into a fascinating place with the spirits of optimism, innovation and cooperation.

    Highlight 2: Three Acts

    The program begins with the “Spirit of America,” a call to collaboration, and a celebration of freedom, diversity, innovation, and opportunity. “The Garden” is the centerpiece of the second part, while the last section is “Opportunities and Innovation,” a themed area that highlights the use of technology and innovation to achieve more sustainable communities.

    Highlight 3: Live Shows and Multimedia

    In addition to a daily “Dance-America!” outdoor show, the USA Pavilion will stage a wide range of performances including jazz, pop, ska and classical music, university marching bands, theater and dance, and “Salutes” the American city and state partners.

    A silenced waterfall and reflecting pool in a tree-lined courtyard chills visitors while buffering the bedlam of the surrounding expo. (Photos courtesy of BRC Imagination Arts)
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    A silenced waterfall and reflecting pool in a tree-lined courtyard chills visitors while buffering the bedlam of the surrounding expo. (Photos courtesy of BRC Imagination Arts)

    Harking back to post-war architecture, the United States pavilion represents its national symbol, the American bald eagle, with sharp geometric edges serving as the patriotic icon’s wings and head. (Photos courtesy of BRC Imagination Arts)
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    Harking back to post-war architecture, the United States pavilion represents its national symbol, the American bald eagle, with sharp geometric edges serving as the patriotic icon’s wings and head. (Photos courtesy of BRC Imagination Arts)

    Presentation inside the pavilion
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    Presentation inside the pavilion

    A child watching the video
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    A child watching the video

    Visitors at the video presentation (Cesar Corona)
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    Visitors at the video presentation (Cesar Corona)

    USA Pavilion label (iferneinez)
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    USA Pavilion label (iferneinez)

    Hilary Clinton talking with children before the presentation (Meiguo Guan)
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    Hilary Clinton talking with children before the presentation (Meiguo Guan)

    Staff of the USA Pavilion at the opening ceremonies (Meiguo Guan)
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    Staff of the USA Pavilion at the opening ceremonies (Meiguo Guan)

    Together, these Americans offer a powerful message: “The spirit to change our world for the better binds us all — regardless of country or nationality.” (Photos courtesy of BRC Imagination Arts)
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    Together, these Americans offer a powerful message: “The spirit to change our world for the better binds us all — regardless of country or nationality.” (Photos courtesy of BRC Imagination Arts)

    Using oversized video screens and static presentations, the pavilion tells its story three acts, from a little girl literally reimagining her bleak environment to a mosaic of Americans extolling the power of creativity mixed with cooperation. (Photos courtesy of BRC Imagination Arts)
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    Using oversized video screens and static presentations, the pavilion tells its story three acts, from a little girl literally reimagining her bleak environment to a mosaic of Americans extolling the power of creativity mixed with cooperation. (Photos courtesy of BRC Imagination Arts)

    Secretary of State Hillary Clinton greets guests at the top of Act One: “The Spirit of America.” (Photos courtesy of BRC Imagination Arts)
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    Secretary of State Hillary Clinton greets guests at the top of Act One: “The Spirit of America.” (Photos courtesy of BRC Imagination Arts)

    As guests gather, the Overture presentation welcomes them and celebrates America as a place of cultural, ethnic, and geographic wonder, as well as beauty and diversity. (Photos courtesy of BRC Imagination Arts)
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    As guests gather, the Overture presentation welcomes them and celebrates America as a place of cultural, ethnic, and geographic wonder, as well as beauty and diversity. (Photos courtesy of BRC Imagination Arts)

    Visitors to the pavilion are greeted in Mandarin by notable Americans including Secretary of State Hilary Clinton and basketball superstar Kobe Bryant. (Photos courtesy of BRC Imagination Arts)
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    Visitors to the pavilion are greeted in Mandarin by notable Americans including Secretary of State Hilary Clinton and basketball superstar Kobe Bryant. (Photos courtesy of BRC Imagination Arts)

    Act One concludes with a call from President Barak Obama for the US and China to come together to change our world for the better for future generations. (Photos courtesy of BRC Imagination Arts)
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    Act One concludes with a call from President Barak Obama for the US and China to come together to change our world for the better for future generations. (Photos courtesy of BRC Imagination Arts)

    Act Two: “The Garden” is projected on five “urban towers.” These are five giant screens, each over 30 feet tall, turned sideways (portrait style) so they stand upright. In this urban fairy tale, a little girl with imagination and resolve moves her neighborhood to reinvent itself. (Photos courtesy of BRC Imagination Arts)
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    Act Two: “The Garden” is projected on five “urban towers.” These are five giant screens, each over 30 feet tall, turned sideways (portrait style) so they stand upright. In this urban fairy tale, a little girl with imagination and resolve moves her neighborhood to reinvent itself. (Photos courtesy of BRC Imagination Arts)

    During a stunning storm sequence in Act Two, 4-D effects including wind and rain immerse guests in the action. (Photos courtesy of BRC Imagination Arts)
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    During a stunning storm sequence in Act Two, 4-D effects including wind and rain immerse guests in the action. (Photos courtesy of BRC Imagination Arts)

    Act Three: “Opportunity and Innovation,” features four themed areas highlighting what Americans are doing to help their communities become healthier, more sustainable, and culturally vibrant places. (Photos courtesy of BRC Imagination Arts)
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    Act Three: “Opportunity and Innovation,” features four themed areas highlighting what Americans are doing to help their communities become healthier, more sustainable, and culturally vibrant places. (Photos courtesy of BRC Imagination Arts)

    Originally posted 2010-09-09 07:47:59.

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