Netherlands Pavilion

Date: 2012.04.04 | Category: National Pavilions | Tags: country pavilion,dutch,happy street,holland,John Körmeling,national pavilion,Netherlands,roterdam,Vincent van Gogh,water pavilion

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Welcome to the Netherlands

The Netherlands Pavilion, called Happy Street, was built in the form of an 8 (a Chinese magic number, meaning “wealth”) and represented a number of typical Dutch houses. The houses are not only traditional Dutch canal houses, but also represented some of the architectural highlights of the country. The VIP room was built in the form of a crown, which gave the structure its nickname.

The building was designed by John Körmeling. Although it was not completed, it was formally opened by prime minister Jan Peter Balkenende. The pavilion’s themes were water management, innovation, and architecture. The exhibition showed a hair of the Dutch painter Vincent van Gogh. The catering included Dutch specialties that have been adjusted to the Chinese taste, like croquettes made with Peking duck.

A separate Water Pavilion of the city of Rotterdam showed a spectacular water printer. The venue management of both the Netherlands and the Rotterdam WaterCity Pavilion was performed by De Vries + Partners / DVP China Eventmarketing.

On October 3, 2010, the ‘Happy Street’ welcomed its 7th million visitor, which was 10% of the total visitors of the Expo 2010, and above the 5 to 10% goal of the Dutch stand. Its record breaking day was achieved on Saturday October 16, with 80,000 visitors on one day, which was the same day of the record high of 1 million people visiting that Expo on one day. On Thursday the 21st of October ‘Happy Street’ officially welcomed its 8th million visitor. The Dutch stand won ‘the Golden Eye 2010 award’ for ‘best design of the year’, granted by the Dutch Design Awards.

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Netherlands Pavillion

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Inside Netherlands Pavillion

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Netherlands Pavillion at night

Originally posted 2011-04-20 18:56:39.

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